The interior of a brand store is created to generate positive emotions in the customer. After visiting the store for the first time, the customer should have the desire to return and to recommend the store to his or her relatives, friends, and acquaintances. This decision is influenced by the design of the premises and the interior. Every element of the brand section is chosen with care. The interior design expands the space of small premises visually and tells about the benefits, quality, and taste of a product. The frieze is an architectural detail which unites the interior. It is decorated with the "Milk from Our Cow" mascot, which is a cow leading a healthy and active lifestyle associated with the company's products. Clouds above the refrigerators represent an image of generated cool and the idea of the product line's lightness and airiness. The white color of the walls not only expands the space of the interior visually, it also embodies cleanliness and aseptic nature, which is important for the production, delivery, storage, and sale of food products. Cans and mugs call the visitor's attention to history, when milk and sour cream could be bought on tap.